The most successful restaurants have mastered how to increase restaurant sales. But it's a constant challenge. Restaurant customer trends change, food and supply prices fluctuate, and new...
Consumer Insights Articles
13 Tips for Creating Perfect Customer Surveys
Today, quality customer surveys are few and far between. Although restaurant brands understand the importance of collecting information around guest experiences, most are relying too heavily on...
Restaurant Consumer Trends Post-Pandemic
What are Restaurant Consumer Trends? Consumer trends are the overarching shared sentiments expressed by restaurant consumers. Consumer trends are often uncovered through gathering, aggregating, and...
What are ‘restaurant choice’ drivers?
When choosing a restaurant, the usual suspects help determine a customer's ultimate decision: the proximity of the restaurant, the time available to dine (a quick bite to eat or a leisurely meal)...
How Tropical Smoothie Uses Consumer Intelligence to Identify New Opportunities
How Tropical Smoothie Uses Consumer Intelligence to Identify New Opportunities To inform your restaurant strategy, you need to be able to interpret and even predict consumer behavior. Being able to...
Restaurant Reviews: What Are Your Customers Saying About You?
Restaurant reviews hold a tremendous amount of sway for consumers. Word-of-mouth is some of the best marketing you can get, and there’s a direct correlation between high ratings and profitability....
The Power of Customer Base: How Consumers Demand Social Impact and Not Just a Good Story
This article is part of a bi-monthly series focusing on bringing truly sustainable business practices to the restaurant industry. This series has been created in partnership with Thrive Farmers...