Consumer Intelligence
Get Ahead of Critical Shifts in Consumer Behavior
Develop a brand strategy rooted in facts and guided by insights with quality restaurant consumer data and analytics – at scale.
With the right consumer behavior intelligence, hospitality brands can confidently adapt to changes in attitudes, preferences, and spend. Meanwhile, competitors are left reacting to their environment instead of enriching it.
Data that benefits the entire organization
Million Employees Represented
Restaurant Units
Billion in Annual Sales
Brands Across 6+ Segments
Understand Your Consumers
Enhance your research and uncover the patterns, trends and behaviors that help you answer the question, “is it me, or the market?”
-
See full demographic profiles of consumers
-
Track where consumers are spending their money (share-of-wallet)
-
Understand share-of-stomach data – segmented at a granular level
Know Where You’re Growing
Identify new growth opportunities and create strategies with more confidence
-
Use consumer demographics and behavior data to influence real estate decisions
-
Enhance your marketing, insights, and finance teams’ findings during acquisitions or sales
-
Identify competitive consumer insights to improve strategy and make decisions that give you a competitive edge
Apply consumer behavior insights to your business decisions with our restaurant market research
Know Your Competitors
Know where you stand competitively to refine your brand’s promise, products, and omni-channel experiences
Read More
- Confirm who your competitors are and uncover new ones
- See how you stack up against the competition for share-of-market
- Understand which brands are leading in share-of-wallet and and share-of-stomach
Perfect Every Channel & Experience
Understand the omni-channel experience from the consumers’ perspective
Read More
- Track engagement, experience, and spending patterns across every channel
- Get a comprehensive view of sales and share across both online and offline channels
- Use granular-level data to inform online and offline experiences that result in more revenue and repeat customers
Refine Your Pricing Strategy
Identify patterns in spending down to the minute and menu item
Read More
- Analyze overall consumer sales and traffic trends by daypart
- Dig into individual menu item performance and other guest check-level data
- Compare promotions to pricing strategy to understand the impact in real-time
Innovate Your Offerings
Adapt to dynamic consumer demands faster and see the impact in real-time
Read More
- Track the ROI of LTOs, promotions, and marketing campaigns
- Understand which promotions are driving desired results
- Identify and eliminate underperforming promotions faster
Case Study
Where else are our customers spending their money?
See how Tropical Smoothie uses Black Box Consumer Intelligence™ to understand consumer demographics and buying behavior to identify new opportunities and influence strategy.
Latest Blogs
Boost Restaurant Sales & Traffic with Customer Feedback
The most successful restaurants have mastered how to increase restaurant sales. But it's a constant challenge. Restaurant customer trends change, food and supply prices fluctuate, and new...
Restaurants Face Harsh Reality as April Saw Weakest Sales Growth Since July
All growth numbers are year over year unless specified. Best and worst performing region, segment and cuisine is based on same-store sales growth. Restaurant Sales Growth Weakest Since July ...
13 Tips for Creating Perfect Customer Surveys
Today, quality customer surveys are few and far between. Although restaurant brands understand the importance of collecting information around guest experiences, most are relying too heavily on...