Consumer Intelligence
Get Ahead of Critical Shifts in Consumer Behavior
Develop a brand strategy rooted in facts and guided by insights with quality restaurant consumer data and analytics – at scale.
With the right consumer behavior intelligence, hospitality brands can confidently adapt to changes in attitudes, preferences, and spend. Meanwhile, competitors are left reacting to their environment instead of enriching it.
Data that benefits the entire organization
Million Employees Represented
Restaurant Units
Billion in Annual Sales
Brands Across 6+ Segments
Understand Your Consumers
Enhance your research and uncover the patterns, trends and behaviors that help you answer the question, “is it me, or the market?”
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See full demographic profiles of consumers
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Track where consumers are spending their money (share-of-wallet)
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Understand share-of-stomach data – segmented at a granular level
Know Where You’re Growing
Identify new growth opportunities and create strategies with more confidence
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Use consumer demographics and behavior data to influence real estate decisions
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Enhance your marketing, insights, and finance teams’ findings during acquisitions or sales
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Identify competitive consumer insights to improve strategy and make decisions that give you a competitive edge
Apply consumer behavior insights to your business decisions with our restaurant market research
Know Your Competitors
Know where you stand competitively to refine your brand’s promise, products, and omni-channel experiences
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- Confirm who your competitors are and uncover new ones
- See how you stack up against the competition for share-of-market
- Understand which brands are leading in share-of-wallet and and share-of-stomach
Perfect Every Channel & Experience
Understand the omni-channel experience from the consumers’ perspective
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- Track engagement, experience, and spending patterns across every channel
- Get a comprehensive view of sales and share across both online and offline channels
- Use granular-level data to inform online and offline experiences that result in more revenue and repeat customers
Refine Your Pricing Strategy
Identify patterns in spending down to the minute and menu item
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- Analyze overall consumer sales and traffic trends by daypart
- Dig into individual menu item performance and other guest check-level data
- Compare promotions to pricing strategy to understand the impact in real-time
Innovate Your Offerings
Adapt to dynamic consumer demands faster and see the impact in real-time
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- Track the ROI of LTOs, promotions, and marketing campaigns
- Understand which promotions are driving desired results
- Identify and eliminate underperforming promotions faster
Case Study
Where else are our customers spending their money?
See how Tropical Smoothie uses Black Box Consumer Intelligence™ to understand consumer demographics and buying behavior to identify new opportunities and influence strategy.
Latest Blogs
Restaurant Sales & Traffic Slowed in February—a Sign of Future Challenges
All growth numbers are year over year unless specified. Best and worst performing region, segment and cuisine is based on same-store sales growth. As was expected, once the upward boost created by...
Where to Get the Most Valuable Customer Feedback for Your Restaurants
Customers aren’t shy about sharing feedback on their restaurant experience with the brands that they interact with. Every experience along the customer journey is an opportunity for a person to...
January Strong Due to Easy Omicron Comparison, But Long-Term Traffic Slowdown Continues
All growth numbers are year over year unless specified. Best and worst performing region, segment and cuisine is based on same-store sales growth. On the surface, 2023 started off extremely well for...
Loved by over 300+ Restaurant Brands
“Adding guest intelligence data to our insights portfolio has really helped us strengthen our strategic focus - confirming assumptions around guest traffic and our demographic profiles.”
Michelle Giovine,
VP of Marketing, Ninety Nine
“As CEO of a franchised, super-regional fast casual pizza chain, it was critical for my team to have a finger on the pulse of the guest experience in every location, every day.”
Sheri Miks,
Former President/CEO, Mazzio’s LLC
“The real magic comes from the rich, local data. Our field teams want to outperform their region’s industry performance.”
Carin Stutz,
President and CEO, Native Foods
“Competition is fierce and we are continually looking at ways to build competitive advantages for Darden. The data and insights are a terrific addition to our insights capabilities.”
Ali Charri,
SVP of Strategy & Insights, Darden Restaurants
“I love the ability to view key data such as sales and traffic comps from the state down to the DMA level. Traditionally, other platforms provide only a national view.”
Patrick Liger,
Director of Finance, Lazy Dog
“Workforce Intelligence allows us to gauge how we are doing in this space as a brand and is instrumental for individual locations to know where they should place emphasis and adapt in support of their teams and business.”
Matt Klug ,
VP of HR, Culver’s
“The financial insights serve as a great resource that allows us to make informed decisions and better understand the restaurant environment. The detailed reports and sophisticated platform are used throughout our organization in order to grow sales.”
Roni Rubinstein,
Sr. Financial Analyst, Potbelly Sandwich Shop