Financial Intelligence
Uncover Experience Improvements that Actually Drive Growth
When it’s a crowded market – every interaction matters. Financial Intelligence™ serves up the data and insights your teams need to win guests over, again and again.
Visibility Into Every Interaction
Guests engage with your brand across a broad range of channels and interactions. From digital menus, to third-party delivery, and in-store experiences – The GuestXM™ Platform captures feedback, analyzes sentiment, and understands satisfaction across your brand so you can make more informed decisions, faster.
Turning Data into Insights
Data You Can Actually Do Something With
Experience Insights
Access custom guest feedback data and NPS survey results alongside omni-channel sentiment and satisfaction data in easy-to-use dashboards with sophisticated segmentation capabilities.
Brand & Reputation Insights
Monitor the sentiment and context of every conversation happening about your brand online. Slice-and-dice the results to send to managers at the local level.
Financial Intelligence
Get a 360-view of your sales and guest traffic data with interactive and customizable dashboards and uncover exactly what’s impacting your guest experience over time.
Workforce Intelligence
Keep your finger on the pulse of your people and its impact on the entire experience with comprehensive recruiting, retention, turnover, and total rewards data – from frontline workers to the c-suite.
Transforming Insights into Action
Experience Improvements
Find & Fix Problems Fast
Bring all the data together to identify problem areas at a system-wide or local-level and create a quick plan to react and respond with the right course of action.
Spot Underperformance
Identify brands, channels, regions, or units that are underperforming and use objective insights to influence positive and more proactive change.
Understand What Guests Want
Learn how guests prefer to interact with your brand to improve operations like cuisine, atmosphere, delivery, take-out, and more.
Optimize Offerings with Insights
Compare and correlate sales, traffic, and guest feedback to improve your menu or optimize in-house, to-go, delivery service, and more.
Deliver on Delivery & Take-Out
Surface customer experience insights for dine-in, dine-out and delivery and turn them into opportunities to improve service, food, beverage, ambiance, value, and intent-to-return.
Free Your Team from Chaos
Be the eyes and ears for your general managers and frontline workforce. Use data to roll-out new training and incentive initiatives that solve store-level problems and inspire confidence to deliver on your brand’s promise.
Surface Even More Trends
Drive Repeat Customers
Understand why guests are returning by aligning sales and traffic patterns with post visit sentiment analysis across ambiance, service quality, food and beverage quality and perceived value.
Optimize Pricing & Check Growth
Keep tabs on check size trends and follow the impact local price change has on sales, traffic and guest sentiment to maximize margins.
Innovate Menus with Confidence
Track food trends and changes in customer taste with insights that help corporate kitchens design and test tastier menus in local markets before wider roll-out.
Track New Entrants
With access to data from 59,000+ units and 170+ brands across all major online review platforms – it’s easier to stay on-top of the market and give your teams the tools to uncover industry trends in real-time.
Respond to Changing Guest Behavior
Understand macro and micro trends in the market, then compare them to the overall industry and your competitors to unlock opportunities that drive sales, traffic and revenue.
Increase Workforce Efficiency
Measure the effectiveness and efficiency of all your teams and hiring by comparing sales to labor cost efficiency over time.
Stay Relevant with Seasonal Insights
Drive insights across geographies, Nielsen DMAs and your Comp Units to understand seasonality, pin-point new anomalies, and see weekly, monthly, quarterly, and annual trends.
Learn from Competitor’s Guest Experience Investments
Track competitor guest feedback and market share to understand impact of menu and service changes as-well-as team and training investments.
Guest experience is the winning strategy in today’s competitive operating environment. Let the data do the talking – find the insights – and act on them.
Restaurants that leverage data & act on insights the most see
Improvement in loyalty and return visits
How Willie’s Icehouse Leverages Industry Benchmarking & Insights to Elevate Restaurant Experience
Find out how this casual dining chain uses workforce, guest and financial data to enable teams across the organization to be more proactive and improve the way they execute.
More from the GuestXM™ Platform
GuestXM Essential
Bring brand reputation management into one system. Manage online business profiles, track customer feedback and then engage guests at the right time with the right response.
Workforce Intelligence
Get a total picture of your frontline workforce. Hire smarter, motivate with purpose, and retain the talent that lines up with your brand’s standards.
Guest Intelligence
Be in complete control over your operations and experiences. Spot successes, respond to issues, and build a culture of action based on data and insights.
Latest Blogs
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Where to Get the Most Valuable Customer Feedback for Your Restaurants
Customers aren’t shy about sharing feedback on their restaurant experience with the brands that they interact with. Every experience along the customer journey is an opportunity for a person to...
January Strong Due to Easy Omicron Comparison, But Long-Term Traffic Slowdown Continues
All growth numbers are year over year unless specified. Best and worst performing region, segment and cuisine is based on same-store sales growth. On the surface, 2023 started off extremely well for...
Powered by the Black Box Network
GuestXM™ leverages Black Box Intelligence guest, workforce, and financial data to surface actionable insights that drive revenue and profitability results for restaurants across the globe.
Used by over 300+ of the world’s best restaurants.
“Adding guest intelligence data to our insights portfolio has really helped us strengthen our strategic focus - confirming assumptions around guest traffic and our demographic profiles.”
Michelle Giovine,
VP of Marketing, Ninety Nine
“As CEO of a franchised, super-regional fast casual pizza chain, it was critical for my team to have a finger on the pulse of the guest experience in every location, every day.”
Sheri Miks,
Former President/CEO, Mazzio’s LLC
“The real magic comes from the rich, local data. Our field teams want to outperform their region’s industry performance.”
Carin Stutz,
President and CEO, Native Foods
“Competition is fierce and we are continually looking at ways to build competitive advantages for Darden. The data and insights are a terrific addition to our insights capabilities.”
Ali Charri,
SVP of Strategy & Insights, Darden Restaurants
“I love the ability to view key data such as sales and traffic comps from the state down to the DMA level. Traditionally, other platforms provide only a national view.”
Patrick Liger,
Director of Finance, Lazy Dog
“Workforce Intelligence allows us to gauge how we are doing in this space as a brand and is instrumental for individual locations to know where they should place emphasis and adapt in support of their teams and business.”
Matt Klug ,
VP of HR, Culver’s
“The financial insights serve as a great resource that allows us to make informed decisions and better understand the restaurant environment. The detailed reports and sophisticated platform are used throughout our organization in order to grow sales.”
Roni Rubinstein,
Sr. Financial Analyst, Potbelly Sandwich Shop