How Gasoline Grill Ignites CX Innovation While Building an Iconic Burger Brand

After 5 years of being a leading burger-brand, Gasoline Grill wanted to centralize customer feedback and ensure the iconic early experiences are matched every time in all restaurant locations.

Goals:

• Decentralize online brand reputation data
• Uncover gaps in customer feedback analysis on a brand level
• Develop guest experience best practices

Outcomes:

• Doubled reviews in first 6 months
• Increased average star rating to 4.5 
• Increased NPS 5 points