GuestXM™
Restaurant Data & Insights for the Entire Organization
Move forward with knowledge and confidence using benchmarked restaurant data that empowers collaborative decision-making across your organization.
With Data You Can Trust, Teams Don’t Have to Do Any Guesswork
Every company has a unique value proposition, a mix of products and experiences that help them stand out. We like to think of competitive restaurant data as collaborative insights that can breed mutual success – across our industry and more importantly, across all of your teams.
Enterprise
Enterprise-Grade
Integrated data delivers a new standard for clear, actionable insights
We simplify your intelligence ecosystem by connecting your sales, guest traffic and workforce data alongside the most up-to-date insights from employees, customers and consumers.
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Get access to your data and over 72,000 other restaurants and segments
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Create a single-source of truth that connects the dots between people, profits, and performance
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Receive consistent, accurate, comparable insights straight to your inbox
Emerging Small & medium Businesses
Your Partner in Profitable Growth
Analyst support and immediate insights added to your teams
High-growth and rapid innovation demands a high-touch partner in your success. Your analyst and customer success team understand and will help your teams unlock collaboration and impact across your organization.
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An Onboarding and integration team that understands how data flows in the restaurant industry
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Strategy and business review sessions available to help you get the most out of the data, reports, and scorecards
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Support and success that moves at the same pace you do
Operators
A Toolbelt of Data Your Operators Can Rely On
Translate big data into big action at all-levels
Surround your operators with the national, regional, and local insights they need to spot problem areas fast and keep performance levels high.
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Provide regular and reliable reports that cover regional, market, and segmented insights
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Give new operators a data-driven playbook to ramp performance
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Get more support for new strategies with data-backed recommendations
Insights delivered to every team – benchmarked for impact
Human Resources
See how staffing impacts sales and traffic, monitor compensation trends to stay competitive, and understand your workforce’s demographics relative to the markets you operate in.
Marketing
Understand brand perception, manage your online reputation across all channels, use real-time consumer data to design better performing offers and campaigns, and stay aligned with other teams.
Finance
Observe the impact of macro trends on sales and guest traffic, enhance board-room conversations with benchmarked insights, and support more confident decisions across marketing, HR, and operations.
Operations
Monitor region and store-level guest and sales traffic, understand performance challenges, build and deploy new processes based on guest feedback, and become a trusted advisor across your organization.
Executive-Level Analysis And Reporting
Stay on top of your data with our executive level analysis reporting. Get executive scorecards providing high-level performance snapshots and quarterly updates giving you the most crucial benchmarks.
Loved by over 300+ Restaurant Brands
“Adding guest intelligence data to our insights portfolio has really helped us strengthen our strategic focus - confirming assumptions around guest traffic and our demographic profiles.”
Michelle Giovine,
VP of Marketing, Ninety Nine
“As CEO of a franchised, super-regional fast casual pizza chain, it was critical for my team to have a finger on the pulse of the guest experience in every location, every day.”
Sheri Miks,
Former President/CEO, Mazzio’s LLC
“The real magic comes from the rich, local data. Our field teams want to outperform their region’s industry performance.”
Carin Stutz,
President and CEO, Native Foods
“Competition is fierce and we are continually looking at ways to build competitive advantages for Darden. The data and insights are a terrific addition to our insights capabilities.”
Ali Charri,
SVP of Strategy & Insights, Darden Restaurants
“I love the ability to view key data such as sales and traffic comps from the state down to the DMA level. Traditionally, other platforms provide only a national view.”
Patrick Liger,
Director of Finance, Lazy Dog
“Workforce Intelligence allows us to gauge how we are doing in this space as a brand and is instrumental for individual locations to know where they should place emphasis and adapt in support of their teams and business.”
Matt Klug ,
VP of HR, Culver’s
“The financial insights serve as a great resource that allows us to make informed decisions and better understand the restaurant environment. The detailed reports and sophisticated platform are used throughout our organization in order to grow sales.”
Roni Rubinstein,
Sr. Financial Analyst, Potbelly Sandwich Shop
Latest Blogs
Restaurant Sales & Traffic Slowed in February—a Sign of Future Challenges
All growth numbers are year over year unless specified. Best and worst performing region, segment and cuisine is based on same-store sales growth. As was expected, once the upward boost created by...
Where to Get the Most Valuable Customer Feedback for Your Restaurants
Customers aren’t shy about sharing feedback on their restaurant experience with the brands that they interact with. Every experience along the customer journey is an opportunity for a person to...
January Strong Due to Easy Omicron Comparison, But Long-Term Traffic Slowdown Continues
All growth numbers are year over year unless specified. Best and worst performing region, segment and cuisine is based on same-store sales growth. On the surface, 2023 started off extremely well for...