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February 27, 2018

Top-Performing Restaurants Focus On These Guest Satisfaction Metrics [Infographic]

It generally goes without saying that restaurant customers have different expectations for food, ambiance and value when walking into a fine dining restaurant versus a fast food joint. So, which guest satisfaction metrics do the top performing brands in each dining segment focus on to rise above the rest?
First, let’s take a look at what top performance in the restaurant industry looks like:

  • Black Box Intelligence (formerly TDn2K) distinguishes top-performing companies as those in the top 25 percent of comp sales growth.
  • In 2017, these brands in the top quartile reported an average comp sales growth of 2.4 percent, compared to the bottom quartile which reported an average comp sales growth of -6.9 percent.
  • Top performers also reported 6.2 percent higher traffic growth and 2.3 percent higher guest check growth.
  • Finally, restaurant brands in the top tier of sales performance received 6 percent lower management turnover and 11.3 percent lower hourly turnover than their segment benchmarks in 2017.

Guest Intelligence (formerly Guest Intelligence (formerly White Box Social Intelligence))™ presents the latest data on the biggest gaps in guest sentiment between the best-in-class restaurants and their segment median.
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