Twin Peaks consistently reports sales and traffic increases, and benchmarking is an integral part of their strategy, as learned from this Q&A.Read the full Post
Identify Local, Regional, and National Market Trends
Compare your performance by location to your competitors and get insights that will help you bring more traffic to your locations.
Track Shifting Guest Preferences & Traffic Patterns
Understand changing consumer and market conditions.
Adjust to Changing Consumer PreferencesBuild new strategies, based on guest feedback, to improve operations system-wide, including service, food, beverage, ambiance, value, and intent-to-return attributes.
Track New EntrantsBy analyzing 59,000+ units and 170+ brands across all major online review platforms, uncover emerging industry trends and up-and-coming brands in real time to always stay on top of the market.
Track Guest BehaviorUnderstand macro and micro trends in the market, then compare them to the overall industry and your competitors to unlock opportunities that drive sales, traffic, and revenue.
Optimize Strategy for Every Location at Scale
Understand drivers of local markets by comparing against competitors.
Track Competitors' InvestmentsTrack competitor guest feedback and market performance by segment to understand the impact of menu and service changes as well as team and training investments.
Tailor Responses to Each MarketDrive insights across geographies, Nielsen DMAs, and your Comp Units to understand seasonality, pinpoint new anomalies, and see weekly, monthly, quarterly, and annual trends.
Restaurant Guest Experience Platform