After a challenging year, there’s a lot to keep an eye on as we start 2021. This guide details how industry sales can rebound, how operators will drive traffic, increase guest satisfaction, and take care of their workforce. As a bonus, we’ve included expert commentary revealing insight into the political landscape and the economy.

What’s in the Guide?

• A look in the rearview mirror and recap of 2020 sales & traffic
• Effects of COVID-19 on brand strategy
• The paramount importance of meeting and exceeding guest expectations
• Workforce Watch: including an op-ed by workforce expert Joni Thomas Doolin
• Economic outlook with leading economist Joel Naroff, Naroff Economic Advisors
• Public policy considerations with Joe Kefauver, Align Public Strategies