Subscribe to Our Out of the Box Insights

Our monthly update providing data and insights for the restaurant industry.

Their Story:

Willie’s brings the classic Icehouse experience to communities across Texas. The brand began as a humble burger shack in Houston in 1993, and they’ve been Texas’ go-to spot for kicking back with friends and family ever since.

Challenges:

• Understanding how Willie’s Icehouse compares to the competition
• Managing multiple areas of the business while keeping a balance of the teams’ digital activities
• Not having the right tools for sales and traffic data

Solutions:

• Guest Intelligence
• Workforce Intelligence
• Financial Intelligence

Results:

• With BBI, Willie’s can set attainable benchmark goals that the team is able to monitor progress
• BBI’s insights are shared with every department and member on their team
• BBI has allowed Willie’s to better track customer experience
• Streamlined data has allowed Willie’s to better monitor the overall health of the brand
• With more cohesive data, they’ve become more proactive in their approach to address the health of their employees and business

Restaurant Guest Experience Platform

Create Better Guest Experiences to Grow Your Sales