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Their Story:

Willie’s brings the classic Icehouse experience to communities across Texas. The brand began as a humble burger shack in Houston in 1993, and they’ve been Texas’ go-to spot for kicking back with friends and family ever since.


• Understanding how Willie’s Icehouse compares to the competition
• Managing multiple areas of the business while keeping a balance of the teams’ digital activities
• Not having the right tools for sales and traffic data


• Guest Intelligence
• Workforce Intelligence
• Financial Intelligence


• With BBI, Willie’s can set attainable benchmark goals that the team is able to monitor progress
• BBI’s insights are shared with every department and member on their team
• BBI has allowed Willie’s to better track customer experience
• Streamlined data has allowed Willie’s to better monitor the overall health of the brand
• With more cohesive data, they’ve become more proactive in their approach to address the health of their employees and business

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