Most restaurant brands today know they need to monitor, research, and act on guest feedback to deliver and maintain a competitive customer experience. But they don’t necessarily have the information or tools to determine exactly how to accomplish this.

For example, you can use the insight to:

• Improve operations system-wide or understand how trends in the market, like staffing challenges, impact the guest experience.

• From a more granular perspective, you can use guest feedback to track cuisine preferences and design menus based on consumer demand.

In this guide, we’ll walk through how you can tap into guest intelligence to focus your team and investments to build better customer experiences.