During the last three months (November 2021 through January 2022), limited-service brands seem to have consistently executed burgers, chicken sandwiches, and tacos. In the case of burgers, there were 4.1 positive mentions in reviews for every negative mention of this menu item. Chicken sandwiches also received more positive mentions in reviews, but the ratio is smaller at 3.4 positive mentions for every negative mention. In the case of tacos, guests of limited-service brands were only about twice as likely to approve than disapprove of their order.
Food items that limited-service brands had a tougher time consistently executing were rice, guacamole, and steak. All these menu items received a larger number of negative mentions than positive ones when tied to limited-service brands.
Not surprisingly, things are different for full-service restaurants. Full-service brands consistently execute desserts, salmon, and chicken wings. For desserts, full-service restaurants received almost 7 positive mentions for every negative mention. From there, the ratio of positives drops considerably. Both salmon and chicken wings received slightly more than 3 positive mentions in reviews for every negative mention.
The food items that are trickier to execute by full-service brands are fries, eggs, bacon, and pasta. All of these have less than 1.5 positive mentions for every negative mention.
Top DMAs
- Food- Orlando, FL
- Service- Houston, TX
- Intent to Return- Houston, TX
- Beverage- Detroit, MI
- Ambiance- Houston, TX
- Value- Orlando, FL
Bottom DMAs
- Food- San Francisco, CA
- Service- San Francisco, CA
- Intent to Return- Seattle, WA
- Beverage- Charlotte, NC
- Ambiance- Seattle, WA
- Value- Charlotte, NC